Our History
In 2005 TracMap NZ was created by leading agricultural
consultant Colin Brown, after he identified a gap in the market for
a rugged and easy to use GPS Guidance and Mapping system,
specifically designed for New Zealand conditions, including both
dairy farms and rolling hill country.
Before starting design of the award winning TracMap units,
considerable research of users needs was undertaken. This formed
the basis for a purpose built unit that would meet the needs of
contractors and farmers operating in New Zealand's demanding
outdoor environment.
Since installing our 1st units in Trucks in October 2006 we have
quickly grown to be the largest Ag GPS provider in the country,
with Truck, Tractor, Bike, Effluent Management, Live Fleet Tracking
and Aviation units now on the market. Over half the fertiliser
spreading lorries in NZ use TracMap guidance systems. While
accuracy in fertiliser spreading and tracking is still our core
market, our customers continue to surprise us with the diversity of
uses they find for TracMap units.
In more recent times we have expanded into other markets outside
agriculture, and also outside NZ. Exports now make up 30 % of our
sales, with that percentage growing every month.