TracMap

Situation Awareness Made Easy.

About Us

board TracMap Board
(left to right) Colin Brown (MD), Ian McPherson, Pat Garden (Chair), Gerald Harrex, Peter Crow

TracMap systems are proven to typically deliver 20% productivity gains for people operating vehicles in demanding environments.

Critical to the TracMap success is the ease of use. We understand that vehicle operators want an easy to use system that is going to assist, not hinder their operation. The TracMap system delivers on this in a robust waterproof, dustproof package.

Our ability to make operating vehicles safer, easier and more profitable has seen us become the Largest Provider of GPS Technology to the Agricultural Sector in New Zealand, Winner of the New Zealand Hi-Tech Emerging Company Award in 2010 and 50th fastest growing technology company in the Asia Pacific Region in 2009.

As the company has grown, so too has our market focus - TracMap's innovative yet simple to use GPS guidance and recording systems are now the foundation of GPS guidance systems for land, sea and air operations throughout the Emergency Services, Utilities, Agriculture and Aerial Agriculture industries. Our products are sold in 9 countries, with excellent distributor support in Australia, USA and Canada.

Our design and build approach

Because our units have to operate in the demanding agricultural environment, including the presence of corrosive fertiliser dust, and outdoors in the rain, it is important they are designed and built by people who understand the demanding conditions our TracMap units have to operate in.

Our units are designed under contract by Auckland company Navico Asia Pacific, www.navico.co.nz who have considerable experience in designing marine electronics gear, including the well known NAVMAN and LOWRANCE brands.

Assembly is carried out by Trutest www.trutest.co.nz in their Auckland factory. Trutest have years of experience in the design and build of a range of electronic products, including electronic scales and electric fence controllers, which have a deserved reputation for reliability and performance in the field.

EDAC Electronics in Christchurch www.edacelectronics.com also had a significant input into early product development, and continue to supply the cellular components integral to the unit design, as well as many of the peripheral connections for the more complex installations.

All our software development is carried out in house by our own highly skilled software engineers.

We have expanded rapidly over the past 12 months, and now have sales reps who cover all of NZ, as well as distributors in USA, Australia, and other countries around the world.

We have a policy of "try before you buy", so you can be sure you are investing in a system which will provide the productivity and environmental gains you expect.

We are proud to be 100% NZ designed and owned.